Vince Continenza purchased Ironwood, originally called Ironwood Cafe, on May 22, 2006. Initially, he kept the existing staff, as well as the original menu.
One morning, after month two of ownership, Vince walked through the door and instantly felt like an intruder in someone else’s restaurant. This is when he began making Ironwood a place of his own.
Over the next few months, significant changes were made to the restaurant, including a new layout in parts of the dining area and the introduction of a new menu. After these changes were made, he walked through the door, stood back, looked around and proudly said, “Now this is my restaurant”.
Many more changes and improvements have followed over the years, making the Ironwood one of the Pinehurst/Southern Pines area’s most popular and successful dining establishments.